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Match the Key Terms with Their Definitions

question 12

Multiple Choice

Match the key terms with their definitions.
-Electromyography


Definitions:

Consumer Decision Making

The process by which consumers identify their needs, gather information, evaluate alternatives, and make choices regarding products and services.

Shipping Costs

Expenses involved in transporting goods from one location to another.

Bias

A tendency, inclination, or prejudice towards or against something or someone, often in a way considered to be unfair.

Anchoring

Tendency to rely heavily on one prior (suggested) piece of information when making a decision.

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