Examlex
Any unreal sensory perception that occurs with no external cause is an illusion.
Feature
Any physical characteristic of a product.
Advantage
The performance characteristic of a product that describes how it can be used or will help the buyer.
Benefit
A favorable result the buyer receives from the product because of a particular advantage that has the ability to satisfy a buyer’s need.
Trial Close
A sales technique where the seller proposes a closing question or statement to gauge the buyer's readiness to complete the purchase.
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