Which of the Following Is an Example of an Arbitrary

question 58

Multiple Choice

Which of the following is an example of an arbitrary trademark?

• A) Camel
• B) Kodak
• C) Exxon
• D) Clorox

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Definitions:

Media Relations

The strategic practice of working with the media to communicate an organization’s message, manage its public image, or handle public relations crises.

Framing

The act of constructing a communication message in a way that influences how the audience perceives it.

MoneyWi$e Program

A financial education initiative designed to enhance financial literacy and provide resources to help individuals manage their personal finances.

Tactical PR Goals

Short-term objectives set within public relations strategies to achieve specific outcomes.