Examlex
Variable pay plans attempt to provide tangible rewards, or incentives, to employees for performance beyond normal expectations.
Existing Brands
Brands that have been established in the market over time and have developed awareness, loyalty, and identity among consumers.
Brand Dilution
Occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.
Pepsi
A global brand of carbonated soft drinks produced and manufactured by PepsiCo.
Product Label
A piece of information on a product's package that provides details about the product, including ingredients, manufacturer, usage instructions, and safety warnings.
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