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Cole, the Director of Training for a Manufacturer of Heavy

question 35

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Cole, the Director of Training for a manufacturer of heavy equipment, designed a training program for the newly hired sales representatives of the company. As part of the training, the sales representatives were required to perform job duties and job-related tasks. This involved memorizing and recalling details from the company catalog regarding the types of equipment, their functions, their appropriate and inappropriate uses, pricing, and financing packages. In this scenario, Cole most likely incorporated _____ in his training program.


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