One of the Best Ways to Analyze the Effectiveness of a Media

question 81

Multiple Choice

One of the best ways to analyze the effectiveness of a media advertisement is to:

• A) analyze the total cost of the advertisement posted through a specific media source.
• B) identify the total number of organizational citizenship behaviors generated by the advertisement.
• C) determine the ratio of the hired number of applicants to the total number of applicants.
• D) conduct a follow-up to see which media sources produced longer-lasting and better-performing employees.

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Definitions:

Warranty Implemented

The action of putting into effect a guarantee, typically by a manufacturer, promising to repair or replace an item if necessary within a specified period.

Financial Loss

The negative economic impact suffered by an individual, organization, or entity, typically quantified by the decrease in monetary value or assets.

Uncertainty

A state of having limited knowledge where it is impossible to exactly describe the existing state, a future outcome, or more than one possible outcome.

Crises Eliminated

The process of resolving severe, urgent problems that threaten an organization or system, preventing their recurrence.