Recruiting Should Be Viewed as a Type of Organizational Marketing

question 86

True/False

Recruiting should be viewed as a type of organizational marketing and should be consistent with an organization's overall presentation of its image.

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Definitions:

Institutionalized Means

Established procedures and methods within societies and organizations that dictate how goals should be achieved.

High Success Goals

Objectives or ambitions that are set at very lofty standards, sometimes leading to pressure, stress, or unethical behavior in pursuit of these outcomes.

Anomie-Strain Theory

A sociological theory that views deviance as the result of the gap between societal goals and the legitimate means available to achieve those goals.

Breakdown of Social Norms

A situation in which traditional rules and standards of behavior are ignored or violated by a significant portion of the community, often leading to social chaos or disorder.