Which of the Following Is an Example of Inappropriate Affect

question 214

Multiple Choice

Which of the following is an example of inappropriate affect?

• A) Joel laughed when he heard that 53 people died in the VIA train accident, but he cries when he watches cartoons.
• B) Jerry always seems to do the wrong thing in social situations.
• C) Raymond might wear a suit and tie to mow his yard but wear a swimsuit to church.
• D) Robert speaks with a Japanese accent though his heritage is Spanish and he does not know Japanese.

Distinguish between psychographics and demographics and their roles in marketing.

Understand how the VALS typology segments consumers based on values and lifestyles.

Understand the concept of psychographics and its importance in marketing.

Identify and describe the different personality types in the VALS system.

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Definitions:

Delegatee

An individual or party to whom duties or authority are delegated by another, known as the delegator.

Delegator

A person or entity that assigns tasks, duties, or responsibilities to another, typically within an organizational or managerial context.

Obligee

The party to a contract or agreement who is entitled to receive a performance or obligation from another party.

Assignment

The act of passing on rights, assets, or responsibilities from one individual to another.