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The Stanford Prison Experiment conducted by Zimbardo demonstrated the powerful influence of
External Motivation
Motivation that is driven by external rewards or pressures rather than personal desire or interest.
Late Majority
A category of individuals in the diffusion of innovation theory who adopt new products, ideas, or technologies after the average member of a society.
Wait and See Attitude
A cautious approach where decisions or actions are delayed until there is more clarity or information available.
Laggards
In the context of the diffusion of innovations, laggards are individuals or entities that are slow to adopt new technology, ideas, or practices. They typically have an aversion to change and may only adopt an innovation after it has been tried and proven by the majority.
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