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Fraternal twins form when
Perceptual Maps
A visual tool used in marketing to display the perceptions of customers or potential customers regarding specific brands, products, or services.
Self-Concepts
Refers to the image or understanding a person has of themselves, shaped by personal experiences, social interactions, and perceptions.
Benefit Perceptions
The value or advantage customers believe they will receive from a product or service, which significantly influences their buying behavior.
Geographic Choices
Decisions related to the physical location or distribution of products, services, or marketing efforts based on geographical factors.
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