People Classify Events and Objects into Concepts According to Their

question 226

Multiple Choice

People classify events and objects into concepts according to their

• A) physical dimensions.
• B) common attributes.
• C) phonetic similarity.
• D) arbitrary differences.

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Definitions:

Demographic Variable

Characteristics of populations, like age, gender, income, and education, which are used in segmenting markets.

Family Size

A demographic term referring to the number of individuals living in a single household, categorized by nuclear, extended, or other variations.

Behavioral Segmentation

The division of a market into groups based on consumer behaviors and patterns relating to the use of a product or service.

Psychographic Segmentation

This is a market segmentation strategy that divides consumers based on their personality traits, values, attitudes, interests, or lifestyles.