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The deviation score is one of the contributions of
Nondirective Question
A question that opens up two-way communication by beginning the question with who, what, where, when, how, or why.
Closed-Ended Question
A question format that limits respondents to a predetermined set of responses, typically "yes" or "no", facilitating straightforward answers or data gathering.
Shock Approach
An approach that uses a question designed to make the prospect think seriously about a subject related to the salesperson’s product.
Thin-Slice Judgments
Quick assessments made based on limited information, often used in forming first impressions.
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