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What Is the Name for a Test Designed to Minimize

question 215

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What is the name for a test designed to minimize biases by using questions that do not penalize people whose background or language differs from that of the urban middle or upper class?


Definitions:

Previous Customers

Previous customers are individuals or entities that have previously purchased goods or services from a business, representing potential repeat business.

Mobile Marketing

Involves reaching customers through mobile devices, such as smartphones and tablets, via strategies like SMS messaging, mobile apps, and social media.

Text Messages

Short electronic messages sent over a phone network, commonly used for personal communication and increasingly for marketing purposes.

Direct Marketing

A type of advertising strategy that seeks to deliver a message directly to consumers, through methods such as mail, email, or phone calls, without intermediaries.

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