Examlex

Solved

In Order to Be Useful a Test Must Have Either

question 14

True/False

In order to be useful a test must have either high validity or high reliability.


Definitions:

Psychographic Criteria

Factors that consider the lifestyle, attitudes, beliefs, social class, and other psychological attributes of consumers in market segmentation.

Market-product Grid

A matrix used to identify and categorize the market segments a company can target, based on various product offerings.

Relative Market Share

A measure of a company's sales volume in relation to the sales volume of its competitors, indicating its strength in the market.

Market Growth Rate

The pace at which a specific market expands over a given period, often measured as a percentage.

Related Questions