Information in the Short-Term Memory Must Be Rehearsed in Order

question 94

Multiple Choice

Information in the short-term memory must be rehearsed in order to be retained for longer than about

• A) 1 or 2 seconds.
• B) 20 or 30 seconds.
• C) 5 seconds.
• D) 2 or 3 minutes.

Identify conditions for passive information processing.

Understand the effects of product overexposure and its implications for marketing strategies.

Know how learning is demonstrated through behavioral changes.

Understand observational learning and its relation to cognitive processes.

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Definitions:

Shared Rules

Agreed-upon guidelines or norms that govern the behavior of members within a group or society.

Norms

In test construction, established standards of performance.

Groupthink

The tendency for all members of a group to think alike for the sake of harmony and to suppress disagreement.

Suppress Dissension

Refers to actions or strategies aimed at minimizing conflict, disagreement, or opposition within a group.