Rudy Is Playing with a White Rat When a Loud

question 14

Multiple Choice

Rudy is playing with a white rat when a loud noise suddenly startles him and he begins to cry. He is later given a white rabbit to play with and he begins to cry again. His reaction to the white rabbit illustrates

• A) discrimination.
• B) extinction.
• C) spontaneous recovery.
• D) generalization.

---

Definitions:

Marketing Research Process

A systematic series of steps to identify and solve marketing problems through the use of scientific research methodologies.

Strategic Planning

A systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Managerial Decision

A decision-making process by managers that involves choosing between possible solutions to a problem to achieve the best possible outcome for their organization.

Capabilities

Refer to a company's ability, resources, and skills to carry out its strategy and achieve its objectives.