Using Classical Conditioning, Some Advertisers Attempt to Create Pleasant Feelings

question 112

Multiple Choice

Using classical conditioning, some advertisers attempt to create pleasant feelings in us when they make their commercials. How do they do this?

• A) They tell us the truth about the product in a nice way.
• B) They show us the product followed by the name of the company.
• C) They pair a neutral product with attractive people or places.
• D) They reinforce us with a rebate when we buy the product.

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Definitions:

Type II Error

The error that occurs when the null hypothesis is not rejected when it is actually false, also known as a "false negative".

Sample Size

The number of observations or units chosen from a population for the purpose of statistical analysis.

Lowering Alpha

Reducing the alpha level, or the threshold of significance, to decrease the probability of committing a type I error in hypothesis testing.

Type I Error

A statistical error occurring when a true null hypothesis is incorrectly rejected.