Examlex
A theory enables researchers to
Creative Product Development
The process of generating and developing new ideas, concepts, or products that offer innovative solutions or satisfy market needs.
Strategic Leadership
Strategic leadership enthuses people to continuously change, refine and improve strategies and their implementation.
Marketing Control
The methods and processes used by organizations to monitor and evaluate their marketing activities and strategies, ensuring alignment with overall goals.
Business Failure
Refers to the inability of a company to continue its operations due to financial performance or market competitiveness.
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