What Is the Purpose of Deception in Psychological Experiments

question 169

Multiple Choice

What is the purpose of deception in psychological experiments?

• A) Subjects may be more willing to participate if they are misinformed of the risk, discomfort, or inconvenience that they may experience as a participant.
• B) To prevent subjects from quitting a study before it is complete.
• C) To maintain the validity of the results by minimizing behavioural changes in subjects.
• D) To lead subjects to behave as the experimenters intended.

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Definitions:

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An upward trend in the quantity of products or services sold, indicating growth in revenue for a business.

Business Firm

An organization engaged in commercial, industrial, or professional activities with the aim of generating profits.

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The practice of dividing a target market into distinct groups of consumers with similar needs or characteristics for more effective marketing.

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The process of dividing a market into segments based on the geographic locations of consumers, such as countries, states, or cities.