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An opinion leader is
University Market
The university market pertains to the specific segment of the market comprising college and university students, characterized by unique needs and purchasing behaviors.
Mass Media
Diverse media technologies intended to reach a large audience via mass communication, including broadcasting, publishing, and the internet.
Microculture
A distinct cultural group that exists within a larger cultural framework, often sharing specialized values, norms, traditions, or practices.
Age Cohort
A group of individuals who share similar ages and, as a result, typically experience similar historical or social life events at approximately the same stages in life.
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