An Opinion Leader Is

question 56

Multiple Choice

An opinion leader is

• A) one who is able to influence the opinions of others because of position, expertise, or personality.
• B) a pollster.
• C) always someone whose job is to sway public opinion, such as a member of Congress.
• D) a public relations expert.
• E) someone who relies on position or expertise, rather than something like personality.

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Definitions:

Internal Causes

Reasons or factors within an individual (like personality traits or beliefs) that explain behaviors or events.

Free Choice

The ability or power to make decisions without being restricted or coerced.

Robbers' Cave

An experiment focusing on group conflict and cooperation, illustrating how group identity can impact intergroup relations.

Prejudice

Preconceived opinions or judgments towards people or groups without sufficient knowledge, often based on stereotypes.