An Opinion Leader Is

question 56

Multiple Choice

An opinion leader is

• A) one who is able to influence the opinions of others because of position, expertise, or personality.
• B) a pollster.
• C) always someone whose job is to sway public opinion, such as a member of Congress.
• D) a public relations expert.
• E) someone who relies on position or expertise, rather than something like personality.

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Definitions:

University Market

The university market pertains to the specific segment of the market comprising college and university students, characterized by unique needs and purchasing behaviors.

Mass Media

Diverse media technologies intended to reach a large audience via mass communication, including broadcasting, publishing, and the internet.

Microculture

A distinct cultural group that exists within a larger cultural framework, often sharing specialized values, norms, traditions, or practices.

Age Cohort

A group of individuals who share similar ages and, as a result, typically experience similar historical or social life events at approximately the same stages in life.