A Brief, Memorable Comment That Can Easily Be Fit into News

question 7

Multiple Choice

A brief, memorable comment that can easily be fit into news broadcasts is a

• A) falsehood.
• B) story line.
• C) multimedia platform.
• D) sound bite.
• E) unit of analysis.

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Definitions:

Cost Behavior

The way different types of production costs change when there is a change in level of production activity.

Contribution Margin

The difference between a company's sales revenue and its variable costs, indicating how much revenue contributes to covering fixed costs.

Net Income

The total profit of a company after all expenses, including taxes and operating costs, have been subtracted from total revenues.

Operating Leverage

A measure of how revenue growth translates into growth in operating income, indicating the proportion of fixed versus variable costs a company has.