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Explain the Four Phases of the Transformation Process

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Explain the four phases of the transformation process.


Definitions:

High-end Professional

An individual who provides specialized and highly skilled services, often commanding high fees for their expertise.

No-name Brand

Products that are not branded with a well-known or recognizable brand name, often sold at lower prices.

Surplus

An excess of production or supply over demand, often resulting in a decrease in prices.

Metering Strategy

A pricing strategy used by firms to charge consumers for the actual use of a service or product.

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