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Due to Problems in Its Order-Processing Department, the Marketing Manager

question 134

Short Answer

Due to problems in its order-processing department, the marketing manager at Big Branch (BB) has created a team to study ways of speeding up order processing. He is adding two of BB's major customers to the team's membership. Which type of team has been created? a. functional
b. crossfunctional
c. virtual
d. self-managed


Definitions:

External Environment

All external forces that can affect an organization's performance, including economic, technological, socio-cultural, and political/legal factors.

Leadership

The act of guiding or influencing others towards achieving a common goal through direction, motivation, and encouragement.

Executive Teams

Groups of high-ranking officers and leaders within an organization who make strategic decisions.

Top Executives

Individuals who hold the highest-level managerial positions in an organization, responsible for strategic planning, decision-making, and overall direction.

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