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A recent college graduate is trying to get a job with IBM. Her uncle works at IBM and she asked him to give her a recommendation for an open position. The college graduate is using which type of power to get the job? a. coercive
b. contection
c. reward of legitimate
d. referent
e. information or expert
Market Penetration
A measure of the extent to which a product or service is recognized and purchased by customers within a particular market.
Market Penetration
A growth strategy where a company focuses on selling existing products within existing markets to gain a higher market share.
Product Development
The process of creating, designing, and rolling out new products or improving existing ones to meet customer needs.
Diversification
A strategy for managing risk that diversifies by incorporating a broad range of investments in a single portfolio.
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