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In the Planning Stage of the Negotiation Process,the First Step

question 144

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In the planning stage of the negotiation process,the first step is to set objectives.


Definitions:

Intermediaries

Intermediaries are agents or businesses that act as middlemen in the distribution process, linking producers with consumers or other businesses.

Retailer

A business entity that sells goods or commodities directly to consumers, typically in small quantities.

Intermediary

An entity or individual that acts as a middleman between two parties in a transaction, usually within the supply chain for goods and services.

Marketing Channel

Pathways or routes through which goods and services flow from the producer to the consumer.

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