Examlex
In the planning stage of the negotiation process,the first step is to set objectives.
Intermediaries
Intermediaries are agents or businesses that act as middlemen in the distribution process, linking producers with consumers or other businesses.
Retailer
A business entity that sells goods or commodities directly to consumers, typically in small quantities.
Intermediary
An entity or individual that acts as a middleman between two parties in a transaction, usually within the supply chain for goods and services.
Marketing Channel
Pathways or routes through which goods and services flow from the producer to the consumer.
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