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What are the content motivation theories?
Prospective Customer
An individual or organization considered likely to purchase goods or services in the future, often targeted in marketing efforts.
Household Use
Pertains to products or services designed for regular consumption or utilization within a domestic setting.
Genuine Benefits
The real advantages or positive outcomes that consumers receive from using a product or service, which meet or exceed their expectations.
Personal Selling
A face-to-face sales technique where a seller aims to persuade a buyer to purchase a product or service, focusing on customer needs and relationship building.
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