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Describe the relevance of analyzing the internal and external environment to the strategic management process.
Sales Promotion
Marketing activities—other than personal selling, advertising, and public relations—that stimulate consumer purchasing and dealer effectiveness, such as coupons, samples, and contests.
Coupons
Vouchers or codes offering a discount or rebate on a particular product or service.
Satisfied First-Time Triers
Individuals who have a positive experience with a product or service on their first use, leading to potential loyalty.
Push Strategy
A marketing approach where a product is promoted by pushing it through distribution channels to the end consumers.
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