When Using the Gender Equality Continuum Tool, Describe the Difference

question 12

Essay

When using the Gender Equality Continuum Tool, describe the difference between gender blind and gender aware.

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Definitions:

Consumer Surplus

The variance between the total sum consumers are ready and capable of paying for a product or service versus what they genuinely spend.

New Buyers

Refers to individuals or entities entering the market as consumers for the first time, contributing to increased demand.

Market Entry

The strategy or process by which a company enters a new market or industry, which can include establishing new operations or acquiring an existing business.

Total Surplus

The sum of consumer surplus and producer surplus in a market, representing the total benefits to society from trade.