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Although national character studies are no longer considered scientifically valid, how might anthropologists develop a way to study "cultures at a distance" given the new forms of technology that exist today?
Customer Profile
A detailed description of a business's typical customer, including demographic, psychographic, and behavioral traits.
Marketing Audit
A marketing audit is a comprehensive, systematic analysis of a business's marketing environment, objectives, strategies, and activities with the goal of identifying opportunities and areas of improvement.
Preapproach
The stage in the selling process where the salesperson gathers information about the prospective customer before the initial meeting.
Sales Presentation
A formal occasion or activity in which a product or service is demonstrated or pitched to potential buyers.
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