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The city of Tikal was:
Pull Marketing
Marketing efforts designed to cultivate customer desires and expectations so the customer will demand more product, effectively pulling the product through the production and distribution process
Product Excitement
The enthusiasm and interest generated among consumers for a new or improved product, often through marketing and promotional activities.
Marketing Strategy
A marketing strategy is a business's overall plan for reaching and converting potential customers into buyers of its products or services, utilizing resources to maximize market share and profit.
Guerilla Marketing
An advertising strategy that uses unconventional and low-cost tactics to promote a product or service.
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