Human Beings Are Generally Prewired to Have a Dislike of Bitter

question 52

Multiple Choice

Human beings are generally prewired to have a dislike of bitter flavors,because evolutionary theory suggests that many naturally growing poisonous substances have an initial bitter flavor.This is an example of taste-__________ learning.

• A) affected
• B) disdain
• C) disgust
• D) aversion

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Definitions:

Cost Of Capital

The rate of return that a company must earn on its investment projects to maintain its market value and satisfy its investors.

Return On Investment

A financial metric used to evaluate the profitability of an investment, calculated as the return divided by the cost of the investment.

Residual Income

The income that remains after all costs and expenses, including the cost of capital, have been subtracted from net income.

Average Invested Capital

The average amount of money invested in a company over a certain period, used to evaluate the company's financial performance.