After Pavlov Trained His Dogs to Respond to the Sound

question 17

Multiple Choice

After Pavlov trained his dogs to respond to the sound of a bell by salivating,he might have decided to show the dogs a striped handkerchief each time he rang the bell.Eventually,the handkerchief would have been able to cause the dogs to salivate,even if the bell was not sounded.This is an example of _________ conditioning.

• A) graduated
• B) tertiary
• C) second-order
• D) elevated

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Definitions:

Cross-Media Integration

A strategy that involves coordinating promotional efforts across multiple media platforms to maximize the reach and impact of marketing messages.

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An American multinational entertainment and media conglomerate known for its film studio, theme parks, and various media networks.

IHeartMedia

A mass media company in the United States, primarily known for its far-reaching radio broadcasting network.

Clear Channel Communications

A former American mass media company that specialized in radio broadcasting, live event promotion, and music entertainment, now known as iHeartMedia, Inc.