______ Is a Source of Bias That Can Occur in a Study

question 16

Multiple Choice

______ is a source of bias that can occur in a study due to participants changing their behavior based on their perception of the study and its purpose.

• A) Demand characteristics
• B) Perception characteristics
• C) Bias characteristics
• D) Study characteristics

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Definitions:

Trade-Oriented Sales Promotions

Sales tools used to support a company’s advertising and personal selling directed to wholesalers, distributors, or retailers. Also called trade promotions.

Advertising

The action of calling public attention to products, services, or events through paid announcements by an identified sponsor.

Retailers

Businesses that sell products or services directly to end consumers.

Finance Allowance

A specific amount of money allocated for a particular purpose, such as a rebate or discount, that aids in reducing the cost of financing.