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"I'm really having difficulty getting through to Lana," Miss Batyko lamented while sitting in the teacher's lounge at school."I've tried everything I can think of to help her understand what we're talking about in class,but she still seems to be having so much difficulty! I wonder if there is a kind of test I can use that would measure her potential ability instead of just using a test that measures what she's already learned!" "You're in luck," replied Miss Petraglia."The kind of test you want to use is a(n) _________ test,and it does exist!"
Goodwill
The intangible value of a business that arises from brand reputation, customer relationships, intellectual property, and other non-physical assets.
External Clients
Individuals or entities outside an organization who use or purchase the services or products of a business.
Goodwill
A term in both accounting and general usage that refers to the established reputation of a business considered as a quantifiable asset.
Audience's Needs
The requirements or interests of the group to whom information is being communicated.
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