Construct Validity Predicts "Real-World" Outcomes

question 47

True/False

Construct validity predicts "real-world" outcomes.

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Definitions:

Brightly Colored

Having vibrant and intense colors that are very noticeable and lively.

Internal Information Search

Consumers’ use of past experiences with items from the same brand or product class as sources of information.

Past Experience

An individual's accumulated knowledge or skills obtained from previous events, work, or education.

Brand

The name, term, symbol, design, or any combination of these that identifies and differentiates a firm’s products.