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A "Construct" Is Basically an Abstract Idea About Communication

question 36

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A "construct" is basically an abstract idea about communication.


Definitions:

Self-Appraisal

A process by which an individual evaluates his or her own performance, strengths, and weaknesses.

Personal Standards

The individual beliefs and values that guide behavior and decision-making practices.

Net Promoter Score

A metric used to gauge the loyalty of a firm's customer relationships, based on how likely customers are to recommend the company's product or service to others.

Customer Lifetime Value

The total worth to a business of a customer over the whole period of their relationship, an important metric in assessing how much a company should spend to retain a customer.

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