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Observation is a tool that can measure all communication phenomena.
Target Market
Group of people toward whom an organization markets its goods, services, or ideas with a strategy designed to satisfy their specific needs and preferences.
Market Segmentation
The process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes.
Organization Marketing
The practice of marketing the brand, culture, and mission of an organization to attract stakeholders like employees, investors, and partners, beyond just promoting products or services.
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