The Scientific Method Is the Only Way to Do Communication

question 48

True/False

The scientific method is the only way to do communication research.

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Definitions:

Forced Distribution

A performance evaluation method where employees are ranked in groups and forced into a predetermined rating distribution, such as a bell curve.

Behaviour Observation Scale

A systematic method used to assess and record the frequency and quality of behaviors in a specific context.

Subjective Evaluation

The assessment or appraisal of work, performance, or artistry based on personal feelings, tastes, or opinions rather than objective criteria.

Performance Tests

Evaluations designed to measure an individual's capabilities and achievements in specific areas.