Which of the Following General Statements Is Not Correct -

question 9

Multiple Choice

Which of the following general statements is not correct -

• A) you can change the selling price for individual sales by editing the price column
• B) when a customer returns merchandise the HST charged on sales is debited in the sales return entry
• C) enter purchase returns in the adjustments journal to show the decrease in inventory
• D) freight expenses that are linked to a single inventory item may be added to the purchase price for the item

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Definitions:

Positioning

Form of promotion in which marketers attempt to establish the identity and value of their products in the minds of customers by communicating to buyers meaningful distinctions about the attributes, price, quality, or use of a good or service.

Promotion

Function of informing, persuading, and influencing a purchase decision.

Identity

The distinctive characteristics or personality of an individual, organization, or brand, which sets it apart from others.

Product Placement

Form of promotion in which marketers pay fees to have their products showcased in various media, ranging from newspapers and magazines to original online television and movies.