When You Focus on the Content of a Person's Persuasive

question 97

Multiple Choice

When you focus on the content of a person's persuasive message and not on details of the speaker him- or herself,you are using __________ route processing.

• A) peripheral
• B) internal
• C) central
• D) direct

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Definitions:

Required Return

The return a investor needs on an investment to compensate for the risk of the investment.

Dividend

A portion of a company's earnings distributed to shareholders, typically in the form of cash or additional stock.

Expected Decline Rate

The anticipated rate at which a value, such as stock price or economic indicator, is projected to decrease over a specified period.

P/E Ratio

The price-to-earnings ratio, a valuation metric that compares the current share price of a company to its per-share earnings, used to evaluate if a stock is over or undervalued.