Examlex
The Sage 50 help function will -
Marketing
The process of promoting, selling, and distributing a product or service, including market research and advertising to reach potential customers.
Advertising
The activity or profession of producing advertisements for commercial products or services to increase awareness and generate sales or interest.
Market Segmentation
The process of dividing a market of potential customers into groups, or segments, based on different characteristics.
Integrated Communications
A comprehensive approach that ensures all forms of communications and messages are carefully linked together across various channels to achieve coherence and maximum impact.
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