A Pet Store Would Like to Use a Survey to Determine

question 81

Multiple Choice

A pet store would like to use a survey to determine which factors are most important to cat owners in determining the brand of cat food that they purchase. ​
Decide on a reasonable means for conducting the survey to obtain the desired information.
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• A) Survey 1000 persons whose names are chosen from the local telephone directory.
• B) Survey 1000 cat keepers by randomly choosing from a list of pets keepers.
• C) Survey 1000 random people of different age, sex, nationality, and so on.
• D) Survey 1000 random people in the street.
• E) None of these means are reasonable.

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Definitions:

Unaided Recall

A measure of memory where respondents reveal what brands or products come to mind without any cues or prompts.

Brand

The identity, including the name, symbol, or design, that distinguishes a product or company from its competitors in the eyes of the customer.

Projective Technique

A psychological methodology used to uncover people’s true opinions and feelings by having them project these onto an ambiguous task or stimuli.

Express Themselves

The act of conveying thoughts, feelings, or ideas through various means, such as speech, writing, or art.