Krispy Kreme Is Considering Building a Franchise in a Particular

question 69

Multiple Choice

Krispy Kreme is considering building a franchise in a particular city. It will use a survey to determine the extent of interest among residents of the city. Which of the following procedures would be most appropriate for obtaining a statistically unbiased sample?

• A) Survey a selection of people who are listed on the residential roll sheets of the city.
• B) Survey a random selection of customers coming out of other donut shops in the city.
• C) Survey a selection of people whose names are randomly chosen from the telephone directory of the target city.
• D) Survey a random selection of people whose names are obtained from national sales records of Krispy Kreme customers.
• E) none of the above procedures would be most appropriate.

---

Definitions:

Mental Defect

An outdated and offensive term that was previously used to describe a range of intellectual disabilities or cognitive impairments.

American Law Institute (ALI)

An independent organization in the United States that produces scholarly work to clarify, modernize, and otherwise improve the law.

M'Naghten

Refers to the M'Naghten Rule, a legal standard for determining the insanity of a defendant, based on their ability to understand right from wrong at the time of the crime.