When a Test Actually Measures What It Purports to Measure,the

question 142

Multiple Choice

When a test actually measures what it purports to measure,the test is said to be

• A)credible.
• B)reliable.
• C)usable.
• D)valid.

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Definitions:

Demographic Characteristics

Specific attributes of a population segment including age, gender, income level, and educational attainment, used for market segmentation and analysis.

Visual Cues

Visual elements that influence consumer perception and behavior by attracting attention, conveying messages, or evoking emotions.

Sense of Touch

is one of the five main senses that involves the perception of physical pressure, temperature, and pain through skin contact, allowing individuals to experience their physical environment.

Certain Smells

Certain Smells relates to specific odors that can trigger memories, affect mood, or influence behavior, playing a significant role in consumer behavior and marketing strategies.