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Mark decides that he doesn't want to be like the "rich kids who sell themselves out to the system." Accordingly, he prides himself on not learning what the school is trying to teach. Which of the following concepts best characterizes his behaviour?
Normative Influence
The impact others have on us that causes us to comply with their behavior or beliefs to gain their approval and acceptance.
Social Contagion
The phenomenon where behaviors, attitudes, or emotions spread through groups or societies, akin to the transmission of diseases.
Injunctive Norms
Social norms that define what is perceived as approved or disapproved behavior within a group or society.
Collectivist Cultures
Societies that prioritize the needs and goals of the group over the individual, emphasizing interdependence and community.
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