Sue Is Presented with a Moral Dilemma and Responds That

question 62

Multiple Choice

Sue is presented with a moral dilemma and responds that she would act in a certain way to please her parents.The moral reasoning stage reflected is

• A)conventional.
• B)nonconventional.
• C)postconventional.
• D)preconventional.

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Definitions:

Multibranding

A strategy involving the marketing of two or more similar and competing products by the same firm under different and unrelated brands.

Mars, Inc.

A global manufacturer of confectionery, pet food, and other food products known for brands like M&M's, Snickers, and Pedigree.

Snickers

A brand of chocolate bar made with nougat, peanuts, and caramel coated with milk chocolate.

Private Branding

The strategy of a retailer selling products under its own trademark or brand name rather than the brand of the manufacturer, to increase profitability and customer loyalty.