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Exhibit 4-4
-Refer to Exhibit 4-4.Which of the following is false?
Product-line Extension
The addition of new products to an existing line, offering customers new choices and expanding the product range.
Blueberry Cheerios
A flavor variety of Cheerios cereal that incorporates the taste of blueberries.
General Mills
A multinational manufacturer and marketer of branded consumer foods sold through retail stores.
Launch Stage
The phase in the lifecycle of a product or service during which it is introduced to the market after its development and testing.
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