What Is the Proper Sequence of the Phases of a Business

question 147

Multiple Choice

What is the proper sequence of the phases of a business cycle?

• A) peak,contraction,trough,expansion,recovery
• B) peak,contraction,recovery,trough,expansion
• C) peak,contraction,trough,recovery,expansion
• D) contraction,peak,trough,recovery,expansion
• E) recovery,trough,peak,expansion,contraction

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Definitions:

Low-involvement Products

Goods and services that require minimal thought and effort from the consumer before being purchased, often due to their low cost or frequent use.

In-store Promotion

Marketing strategies implemented within physical retail locations to increase product awareness and stimulate sales.

Television Commercials

Short visual advertisements that are broadcasted on television to promote products, services, or ideas to a wide audience.

Situational Influences

Factors like time and involvement that serve as an interface between consumers and their decision-making process.