A Savings Deposit Is a Type of

question 31

Multiple Choice

A savings deposit is a type of

• A) time deposit that is payable on demand.
• B) time deposit that earns interest and allows the depositor to write checks payable to other persons.
• C) time deposit that does not earn interest but does offer limited check-writing services.
• D) interest-earning account at a bank or thrift institution in which funds can be withdrawn at any time without a penalty payment.
• E) checkable deposit that also pays interest.

---

Definitions:

Undifferentiated Marketing

A marketing strategy that does not segment the market, but rather targets the whole market with one offer or message.

Wide Appeal

The characteristic of a product, service, or content that makes it attractive to a broad and diverse range of consumers or audiences.

Strong Competitors

Firms that possess a significant market share, resources, competitive advantage, or influence within an industry.

Marketing Strategies

Comprehensive plans formulated to achieve the marketing objectives of an organization, which include the identification of target markets and the set of actions intended to achieve those goals.