TABLE 16-8 The President of a Chain of Department Stores Believes That

question 124

Short Answer

TABLE 16-8
The president of a chain of department stores believes that her stores' total sales have been showing a linear trend since 1990. She uses Microsoft Excel to obtain the partial output below. The dependent variable is sales (in millions of dollars), while the independent variable is coded years, where 1990 is coded as 0, 1991 is coded as 1, etc.
SUMMARY OUTPUT
Regression Statistics

-Referring to Table 16-8, the fitted trend value (in millions of dollars) for 1995 is ________.

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Definitions:

Delivery Gap

A discrepancy between a company's service delivery standards and the actual service delivered, often leading to customer dissatisfaction.

Positive Word of Mouth

The spread of favorable information and recommendations about a product, service, or brand through conversations among consumers.

Empowerment Gap

The difference between what customers expect in terms of control and influence over a service, and what they perceive they actually receive.

Important Customer

A customer considered valuable to a business due to factors like frequent purchases, high order value, or strategic significance, warranting special attention or service.